We often come up with questions like- is image linking worth doing as much as regular text link does?

It is a fact that image linking is the last thing that comes into our mind while we try hard to increase traffic or let’s say to improve the ranking of our sites with implementing link building technique. However, if we analyze closely to the benefits image links can give, we will come across various reasons to pay more attention to image linking. These reasons are explained in the following points:

• Image Links- A part of natural linking
  Yes, they are a part of your natural link profile. The truth is that, even if you have never pursued an image link, you will find most of your external links as image links. Surprised? Actually, to get a website that does not have a single image link is very difficult, if not impossible.
• Image Links- Are more noticeable
  According to normal human behavior, images get first noticed by visitors.im This is the reason they tend to attract more traffic as compared to a text link.
• Image Links- Are oppressive to pass link juice
  Image links do not pass link juice as much as text link does.
• Image Links- Can be optimized through keywords
  Like we use anchor text for hyperlink, an image link is attributed with alternate text, which means that an image links can also be optimized through keywords.
• Image Links- Are shown up as image search results
  Image links appear as an image search result on Google. Many webmasters have stated that they drive traffic from Google images, which is an advantage and is nothing to treat with derision.
• Image Links- Have potential to go viral
  Yes, they can be used to build even more links and have potential to go viral in a fantastic way. For instance, an image especially when it says something funny, is more likely to circulate quickly among all users. Reading something hilarious with the use of image makes it more interesting. The image is tend to get linked with tonnes of people through text, using social media.

Apart from these merits, image links has some downsides to it as well. As compared to the text links, they take more time to load  that sometimes annoy the users so much so that they simply leave the site and never want to return.