You must have heard Link builders talking about permanent links quite often and wondering why everyone asks about permanent links when it comes to Building Links? One-way permanent links has gained so much importance in SEO strategy, Why? Before answering these, let us brief you about permanent links.

Permanent link is an URL pointing to a particular web page, a specific blog or a forum entry that remains unchanged for years. Even though it remains unchanged, it is less vulnerable to ‘link rot’.

Permanent links never fades away and is recognized well by almost all major search engines. It adds more to the score of your site’s popularity as links account for nearly 50% of the overall organic strength of a website. Permanent links allow the content to move or renamed freely without the links being broken, since they are always generated on demand.

While building links for your website, it would be a big advantage if the links are permanent. Google does not take new links into account and the older the links are the higher value given to them. The process is also time consuming to build links which stay online for a few weeks and then take some action again to build another back links.

Links are important but getting them and ensuring them to stick around is more important. There are a number of methods to gain links, from blogging and building social profiles, to renting links or mass submitting your site to directories. However we need to understand that acquiring permanent links on these sources also depends upon their webmasters/owners. Therefore we should also focus on creating a long lasting relation with the webmaster of the website which we are approaching for placing our links. Adhering to a dextrous ‘permanent link building approach’ would really help  to have long-term benefits for your website.