Link building is cool. Yes, indeed it is. Developing links to help promote a business online is cool. Though, a lot of people may scoff at this, and look down disdainfully at this service. But that is ok, operational hazards the link builders would say.

When we started to develop this blog, we brainstormed about an appropriate name. Link building but was another option (besides several options). But we stuck to ‘Link Building is cool’ because it communicated our raison d’être, to tell this doubting joneses that link building requires skills, patience and insight.

We agree that there are firms out there which fib about the links that are delivered, and it is these instances we would write about. We will cover all significant updates (PR updates being an all time favorite) in this industry.

We will also write about the myths surrounding Link Building and various misrepresentations that a lot of Link Building companies do to win cases.
In this sense this blog could also be called, “link building school”.

Being situated in India (the undisputed hub of link building), gives us the advantage of being in the war zone. So all our reporting would be fresh and unadulterated.

We will attempt to bring you unbiased reports, reviews and opinion in the Link Building arena.

We would also invite our readers to let us know what you would want us to write about, and we would be happy to oblige.

We will encourage you to write and let us know what you would want us to write.

Happy Linking