It is a fact that common SEO mistakes can lower your rankings on search engine. Also, there is a lot of erroneous SEO information available online that can misguide you and overturn your expected result. It is impractical for anybody to sort out the correct information from faulty ones. Here are the 7 SEO mistakes detailed below that can help you avoid hurting of your search engine ranking;

• Similar Anchor Text

Anchor Text plays pivotal role in search engine rankings. It is a factor that decides why a website should rank well on search engines and why it should not. Avoid using similar anchor text repeatedly that may seek an over optimization penalty for you from the search engines. Search engines look for only those websites that contain natural links. Getting same anchor text again and again puts up red flags in the search engines. If you ask 100 different people to link to your website and have given them URLs, it would let you earn at least half of the unique anchors.

• Keyword Stuffing

Do not stuff keywords unnecessarily in the content. Write things while keeping visitors in mind, not the search engines. It doesn’t only read funny but also look unprofessional. Stuffing keywords more than required can cause penalty in the search engines.

• Low Quality Links

For any website it is usual to get low quality links from anywhere, from buying, trading or links occurring naturally via scrapper sites. To control such links is not possible. Therefore, big websites have high quality links that offsets the low quality links and do not affect the search engine rankings. Also, considering on few important factors such as, what is the competing ranking, how many back links does your website have, does it get cached in Google regularly etc.

• Link Networks

Staying far away from networks gives your website a better result. Networks are much easier to detect and ultimately proves wastage of money. It can penalize your website. Google along with other search engines knows Link Networks better. If you are acquiring a link, get to know whether the links are coming naturally or not. If not, keep yourself away from those types of links.

• Directory Submission

Directory submission is a great way to begin a new building campaign. What most of the webmasters do is that they go after too many directories at once, without diversifying their anchor text. We should normally submit to 10-15 directories a month by only focusing on high quality web directories like DMOZ, Business.com, Yahoo, BOTW, GoGuides, etc.

• Title Tags

The title of the page for one you are optimizing is one of the largest factors in on-page optimization. It may seem simpler but finding the right combination may take hours in analyzing the title tags on some websites. You can do a smart test for yourself. Narrow down your choice of keywords and search Google. See which one ranks on top for your keywords.

• Link Acquisition speed

Natural link building takes time. In exceptional cases, links are obtained naturally by hitting the front page of Digg or similar sites. But search engines detect such exceptions most often. The most troubling situation arises when a webmaster tries to get the links unnaturally, suppose by purchasing 50 links in a day. These links show up in the search engines very immediately, however puts up red flags quickly. Therefore, the link acquisition speed should be kept same throughout the year. Divide your budget and time uniformly for the year so that you acquire same amount of links every month.