The prime motive of Link Builders is to make their link building campaign successful. Factors determining thorough research and analysis of your website, competition, competitors rankings, keywords/phrases, methods for acquiring back links, budget, time line, etc., are backbone of a Link Building Campaign. Expert link builders implement all strategies after they scrutinize them several times and analyze what’s going to work for their campaign and what not. The masters know how to develop links with right approach.
But even after implementing strategies with right approach their efforts fail to drive desired results, it should otherwise. Let us focus on the points that may help you recognize the factors responsible for their failure:
1. Self-doubt – This may hinder you from making the potential link request, seeking link building opportunity or partnership. This also stops you from publishing a post because you might think that content is not greatly developed.
2. Not Expanding your Link Education - Yes, all education in the world is important but this education amounts to nothing if you don’t apply it. Don’t forget to test and evaluate things always to see what happens when you apply something to a site. Start learning your analytical jargon and track whatever is happening.
3. Moving too fast – As you know link building is an ongoing process, moving too fast might not turn up into anything fruitful. Slow Down! Yes, you must think, analyze through and pay attention to the details. Keep meticulous record of everything especially when you manage a link building team, maintaining record is always very important.
4. Poor Writing Skills - Poor writing skills can prove devastating in the progress of a campaign. Therefore, it is important to improve your writing skills by spending time and working on it, rechecking everything, every detail again. This will help you go a long way.
5. Lack of Creativity -  Even though link builders know how to work and what to implement, a bit of creativity added into the campaign makes it wonderful. Below are a few points you can do to add your creativity when it comes to link building:
- Invite someone new to a brainstorm session.
- Come up with five different ways to approach to potential linking opportunity for getting a link.
- Do some research on what users talk about in the industry and create original content based on that.

You may not find above explained points significant but not paying any attention to these can lead to the failure of your link building campaign, no matter how well you are progressing. If you are careful and are working according to your set strategies and plan, the chances of your campaign failure get shrink. While keeping few important factors, like the ones above, in mind if one method to acquire links fails, you can switch over to another method, or implement both of them simultaneously. Your ultimate goal should be to acquire as many as links possible and to make your Link building campaign a success.