Welcome to our first sponsored guest post and we are delighted that it is written by the dependable link building firm – “Link Popularity Matters” Their views below are entirely their own and may not reflect the views of LBS.

When LBS asked us to write a guest post for them, we were honored. Choosing a topic was bit difficult as most of the link building topics were covered by LBS and we would like to congratulate LBS for their valuable contribution to link building community. After much research we stumbled upon writing a topic that would help you in extracting the maximum juice from your link building campaigns.

The ultimate aim for any business is to achieve maximum ROI as this is the main indicator of analyzing how well your business is growing. The objective of all marketing initiatives is to maximize ROI and link building is no exception. Link building is done with an intent to support the online marketing initiatives of websites, particularly SEO. Adhering to an effective link building approach can really help you to enjoy higher search engine rankings and as a result helps you in increasing the online presence for your business website. More traffic coming to your site increases your chance of earning.

Here are the top 3 ways which you can follow for enjoying maximum ROI:

• Rankings: For achieving higher rankings you need to generate One way quality links for your site. This helps in increasing the visibility and building trust for your website. This in turn helps you to increase the number of visitors on your website and also increases the probability of generating more ROI. For enjoying higher rankings you need to adhere to strict quality parameters and good link building practices. We are sharing some of these which would help you in increasing your website’s search engine rankings and enjoying higher ROI:

Following the practice of manual link development instead of using a software.

1. Generating links from thematic relevant pages which do not have ‘rel=no follow’ clause.
2. Ensuring that the links are not generated from porn or sites which are prohibited by Search Engines.
3. Ensuring that the Page Rank should be of the page where the link has to be placed and not of the home page.
4. Taking care that there should be less than 100 outbound links on the page where the link has to be placed.

• Branding: Another way of increasing ROI is earning a brand name. Once the visitors starts knowing about your product ,chances of getting them converted into paid users increases. For increasing the brand awareness you need to adopt an effective approach for placing your links in various credible resources. You may refer the following for building up your brand name so that you can enjoy more ROI:

1. Interviews: This is one of the effective way of earning a brand name. Getting text interviews on various relevant sources can really help you in getting quality contextual links which helps in increasing the trust and brand for your business website. This makes the visitors coming on your website to be less hesitant while ordering for your services.
2. Guest Blogging: Another way of enjoying brand awareness is to write guest post on relevant sources. Getting links through this activity really helps you in branding of your business site. Once you have acquired greater leadership in these sources you tend to enjoy more classified visitors on your business website. This also increases the probability of getting more ROI.
3. Testimonials/Reviews: Getting testimonials and reviews for your business website is the best way of telling the prospective visitors about the credibility of your website among your clients . Acquiring one way links through testimonials and reviews helps in getting more referral traffic and ultimately increases your chance to earn more ROI.

• Social Media: Getting One Way links in credible social media sources can help you in achieving the greater online presence for your business website. The various methods of social media are blogging, writing newsletter, videos illustrating your services , social bookmarking etc. You can include social bookmarking buttons on your blog and website. This helps you to get one way link and increase your popularity among the visitors. For enjoying the greater benefits from social media sources you need to be active on various social media sources I.e.. twitter, stumble upon, digg etc. Social media helps in increasing the number of direct visitors coming to your website which in turn increases the probability of converting them into paid users.