“Permanent One Way links with a high PR for USD 1 only”.
A very common ad, which most of us would have seen a million times. This also has the dubious distinction of being the biggest lie in the link building world. We will see how.
We know this blog will stir up a hornet’ nest and may even result in a few assassination attempt on our lives!! However this will not deter us from writing about the popular fibs.
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Link building is cool. Yes, indeed it is. Developing links to help promote a business online is cool. Though, a lot of people may scoff at this, and look down disdainfully at this service. But that is ok, operational hazards the link builders would say.
When we started to develop this blog, we brainstormed about an appropriate name. Link building but was another option (besides several options). But we stuck to ‘Link Building is cool’ because it communicated our raison d’être, to tell this doubting joneses that link building requires skills, patience and insight.
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