Link building is very important for increasing the search engine rankings. Link building professionals should know everything in detail about link building as this would help you in achieving more success in less time. Link building professionals should be well versed with all the link building terms. Here are the 15 link building terms which a link building professional should know:

1. Anchor Text/optimization: It is the visible and click able text in a hyperlink. It plays a significant role in building text links.
2. Anchor text optimization:This can really help you to rank well in Google’s search engine & can be done by including relevant keywords in the links pointing to your website. More emohasis should be given on keywords as it will help the Google’s ranking algorithm understand what is your website all about.
3. Backlinks: These are the inbound links to a web page or website. More quality and relevant back links helps in increasing the importance & relevancy of a website.
4. Google Sandbox: This is the term where in Google places the new domains after temporarily reducing their page ranks. It restricts the seo professionals to manipulate the Google’s page ranking.
5. Image Link: This is the hyperlink that appears on an image.
6. Landing Page: This is the page where the visitors arrive at after clicking on a link. It is also known as lead capture page.
7. Link Baiting: It helps to catch visitor’s attention.With the help of this technique, one can bring more visitors by publishing unique and popular content on the web.
8. Link Farming: Building more links artificially refers to link farming. It is the process of exchanging the reciprocal links with other websites.
9. Link Popularity: This term is used to describe the worth of a website in search engines. Websites that have more quality and relevant would enjoy more link popularity.
10. Relevant Links: Links which are of same nature or category as your website are referred to relevant links.
11. No follow: By adding this tag to a link you can restricts spam link builders from bulk link building.
12. One-way links: These links points to a website without any reciprocal links.
13. Page rank: It is an algorithm used by Google for analyzing the links.
14. Reciprocal links: One can use this technique by exchanging links with the other sites. This would help both the sites to increase traffic.
15. Serps: This refers to search engine results page where you land after doing a keyword search in a search engine.